Privacy Policy

Last updated: 12 September 2026

History Front respects your privacy and is committed to protecting your personal information.

History Front ("History Front", "we", "us" or "our") is an independent UK business operated as a sole trader. This Privacy Policy explains how we collect, use, share and protect your personal information when you visit our website, make a purchase, create an account, contact us, subscribe to marketing communications or otherwise interact with our services.

Our store is powered by Shopify, and we use trusted third-party providers to help us operate our website, process payments, fulfil orders, provide customer service, analyse website performance and advertise our products.

Nothing in this Privacy Policy affects any rights you may have under applicable data protection law.

1. Personal Information We Collect

The information we collect depends on how you interact with History Front.

Information You Provide to Us

When you place an order, create an account, contact us, subscribe to marketing or otherwise use our services, we may collect information including:

• Your name
• Email address
• Telephone number
• Billing address
• Shipping address
• Order and purchase information
• Account information
• Products, sizes, colours and other options you select
• Communications you send to us
• Customer service enquiries
• Reviews or other content you choose to submit
• Marketing preferences

When you make a payment, payment information is processed through our payment providers. We do not necessarily receive or store your complete payment card details ourselves.

Information Collected Automatically

When you visit History Front, certain information may be collected automatically through Shopify and technologies such as cookies, pixels, tags and similar tools.

This may include:

• IP address
• Browser and device information
• Approximate location derived from your IP address
• Time zone
• Pages and products viewed
• Search activity
• Referring websites
• Shopping cart activity
• Checkout activity
• Purchases
• Interactions with our website and advertisements
• Cookie and consent preferences

We use this information to operate our website, understand how customers use History Front, improve our store, prevent fraud and, where permitted, measure and personalise advertising.

2. How We Use Your Personal Information

We may use your personal information to:

• Process and fulfil orders
• Process payments
• Arrange production and delivery
• Send order confirmations and delivery updates
• Provide customer support
• Process returns, refunds and replacements
• Manage customer accounts
• Detect and prevent fraud, abuse and security threats
• Improve our website, products and services
• Analyse store and website performance
• Measure the effectiveness of advertising
• Personalise your shopping experience
• Show relevant advertising where permitted
• Send marketing communications where you have consented or where otherwise permitted by law
• Manage reviews, promotions, affiliate programmes or other services you choose to participate in
• Maintain appropriate business, accounting and tax records
• Comply with legal and regulatory obligations
• Establish, exercise or defend legal claims

We will only use your personal information where we have an appropriate legal basis to do so.

3. Legal Bases for Processing

Where UK GDPR, EU GDPR or similar data protection legislation applies, we may process your personal information on one or more of the following legal bases:

Contract – where processing is necessary to process your order, take payment, arrange fulfilment or otherwise provide a service you have requested.

Legal obligation – where we are required to process or retain information to comply with laws relating to matters such as tax, accounting, fraud prevention or consumer protection.

Legitimate interests – where processing is reasonably necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. This may include improving our services, preventing fraud and understanding the performance of our business.

Consent – where you have given us permission to process information for a particular purpose, including certain marketing, analytics or advertising activities. Where processing relies on consent, you may withdraw that consent at any time.

Other lawful bases may apply where permitted or required by applicable law.

4. Order Production and Fulfilment

Many History Front products are produced and fulfilled through third-party production and fulfilment partners.

When necessary to fulfil your order, we may provide these partners with information such as:

• Your name
• Shipping address
• Contact information
• Products ordered
• Order details

This information is provided so that your products can be produced, packaged and delivered to you.

Our primary print-on-demand production and fulfilment provider is Printful.

Depending on the product, destination and services we use, postal services, couriers and other fulfilment providers may also receive information necessary to deliver your order.

5. Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information to provide the ecommerce infrastructure that allows us to operate History Front, including our storefront, checkout, payment, security and related services.

Shopify may process information in countries other than the country in which you live.

You can learn more about how Shopify handles personal information by reviewing Shopify's Privacy Policy.

6. Payments

Payments may be processed by Shopify and/or third-party payment providers available at checkout, including PayPal, card processors and supported digital wallet providers.

These providers process information necessary to authorise and complete your transaction and help prevent fraud.

Your use of an individual payment provider may also be subject to that provider's own privacy policy.

7. Analytics and Advertising

We use analytics and advertising services to understand how History Front is used, measure advertising performance and promote our products.

These services may include providers such as:

• Google
• Meta, including Facebook and Instagram
• Shopify
• Other advertising, analytics and ecommerce partners that we use from time to time

Subject to your location and consent preferences, these technologies may collect or receive information about your interactions with History Front, such as pages viewed, products viewed, purchases, device information and interactions with advertisements.

This information may be used to:

• Measure website traffic
• Understand customer behaviour
• Measure sales and advertising performance
• Create or measure advertising audiences
• Show advertisements that may be more relevant to you
• Prevent fraudulent or invalid advertising activity

Where consent is required by law for advertising or analytics technologies, we will seek that consent before using them.

8. Marketing Communications

If you subscribe to our email or other marketing communications, we may use your contact information to send you information about:

• New products
• Offers and promotions
• History Front news
• Relevant products or collections
• Other marketing communications

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained within the email or by contacting us.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications, such as order confirmations, delivery information or important customer service messages.

9. Cookies

History Front uses cookies and similar technologies to operate and improve our website.

Cookies may fall into categories including:

Necessary Cookies
These are required for functions such as shopping carts, checkout, security, customer accounts, localisation and privacy preferences.

Analytics Cookies
These help us understand how visitors use History Front and how our website performs.

Advertising Cookies
These may be used to measure advertising and, where permitted, provide more relevant advertising.

Functional Cookies
These may remember your choices or provide additional website functionality.

Where required by applicable law, non-essential cookies will only be used after you have provided the appropriate consent.

You can manage your cookie choices through the privacy or cookie controls available on our website and through your browser settings.

Blocking certain cookies may affect the operation or functionality of parts of our website.

10. Sharing Personal Information

We may share personal information where reasonably necessary with organisations that help us operate History Front, including:

• Shopify
• Production and fulfilment providers such as Printful
• Payment processors
• Postal and courier companies
• Customer service providers
• Email and marketing providers
• Analytics providers
• Advertising platforms
• Fraud prevention and security providers
• Professional advisers such as accountants, lawyers or insurers
• Government, regulatory or law enforcement authorities where legally required

We may also disclose information where necessary to protect our legal rights, investigate fraud, comply with a legal obligation or respond to a lawful request.

If History Front or substantially all of its business or assets are sold, reorganised or transferred, personal information may form part of that transaction, subject to applicable law.

11. International Data Transfers

History Front operates internationally and uses service providers that may process personal information outside the United Kingdom, European Economic Area or the country in which you live.

Where required by law, appropriate safeguards are used for international transfers of personal information.

These safeguards may include adequacy regulations or decisions, approved contractual safeguards such as Standard Contractual Clauses, the UK International Data Transfer Agreement or Addendum, or another legally recognised transfer mechanism.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax, fraud prevention and reporting requirements.

For example, we may need to retain information relating to orders and transactions for a number of years to comply with tax and accounting obligations.

Different categories of personal information may therefore be retained for different periods.

When personal information is no longer required, we will delete, anonymise or otherwise dispose of it appropriately where reasonably practicable.

13. Your Privacy Rights

Depending on where you live, you may have rights relating to your personal information.

These may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Request restriction of certain processing
• Object to certain processing
• Request transfer or portability of your information
• Withdraw consent where processing is based on consent
• Object to or opt out of certain direct marketing
• Make a complaint to an appropriate data protection authority

These rights are subject to applicable law and may not apply in every circumstance.

To exercise a privacy right, contact support@historyfront.com.

We may need to verify your identity before fulfilling certain requests.

14. UK Privacy Rights

If UK data protection law applies to you, you have rights under the UK GDPR and Data Protection Act 2018.

If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to investigate.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

15. European Union and EEA Privacy Rights

If EU or EEA data protection law applies to you, you may have rights under the General Data Protection Regulation (GDPR), including rights of access, rectification, erasure, restriction, objection and data portability.

You may also have the right to lodge a complaint with the data protection supervisory authority in the country where you live, work or where you believe an infringement occurred.

16. Other International Privacy Rights

Customers in other countries or regions may have additional privacy rights under their local laws.

Where applicable, we will honour valid privacy requests and opt-out rights required by those laws.

Certain jurisdictions may use specific legal definitions for activities involving advertising data, including terms such as "sale", "sharing" or "targeted advertising".

History Front does not sell customer personal information for money.

However, some advertising and analytics activities may be legally classified as "selling", "sharing" or targeted advertising under certain privacy laws even where no money is exchanged.

Where applicable, we provide the legally required choices and opt-out mechanisms.

17. Automated Processing and Fraud Prevention

Shopify, payment providers and other service providers may use automated systems to identify potentially fraudulent, abusive or high-risk transactions.

These systems may consider information such as transaction activity, device information, IP addresses and payment information.

Where applicable law gives you rights relating to automated decision-making that produces legal or similarly significant effects, those rights will continue to apply.

18. Children's Privacy

History Front is not directed at children under the age of 16, and we do not knowingly collect personal information directly from children under 16.

If you believe that a child has provided us with personal information inappropriately, please contact us and we will investigate and, where appropriate, delete the information.

19. Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

20. Third-Party Websites

History Front may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party service you choose to use.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements or privacy practices.

When we make changes, we will update the "Last updated" date at the top of this policy.

Where required by law, we will provide additional notice of material changes.

22. Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights or wish to make a complaint about how your personal information has been handled, please contact:

History Front
Email: support@historyfront.com

If we are unable to resolve a UK data protection complaint to your satisfaction, you may also contact the Information Commissioner's Office (ICO).